Although I did not select E*Trade Financials as my broker for this blog they are a great company. During my research on finding a broker for the retirement account I found them to be very competitive. Some of my friends that use E*Trade Financials (ET) are very happy with the service. However, I personally like Fidelity. To me they are just a tad bit better in customer service and that made all the difference.
So that being said. I wanted to invest in E*Trade but so far it was on a lower priority. Given that it was moving sideways I thought I could wait. Now seems to be a good time. Overall E*Trade seems to have lot going for it. However, one concern is the free trade phenomena started with Zecco. However, given E*Trade's diversified business line it should be able to adopt well. Other statistics such as PE ratio, growth rate are well within my expectation.
I also believe that with housing market down regular investors should be back in the financial markets. This bodes well for E*Trade as well.
I am selling put option contracts in E*Trade Financial with Jan 2007 expiration.